Websites that turn
browsers into buyers.
I design and build websites for brands and independent business owners that don't have a website yet — or have one that isn't converting. I offer consulting in ecommerce, technology architecture solutions, and marketing support.
What you're actually paying for
Everything a growing store needs, itemised.
Start with a build, add what you need as you grow. No bundled fluff — pick what moves the needle for you right now.
Shopify store build
A full transactable store from scratch — for brands with no website yet, or ones ready to leave an old one behind.
Redesign & UX overhaul
Rebuilding an existing store that looks dated or isn't converting — new layout, clearer navigation, faster checkout path.
Conversion & CRO audit
A page-by-page review of where customers drop off, with a prioritised list of fixes — for stores that just need tuning, not a rebuild.
Ongoing marketing support
Email flows, landing pages, and on-site promotions to keep traffic converting after launch. Billed monthly, cancel anytime.
Four steps, start to launch.
Free call
20 minutes on what you sell, who buys it, and what "done" looks like for your store.
Layout & content plan
A homepage and product page layout mapped to your products before any building starts.
Live on a dev store
You get a working link to review and comment on throughout — no surprise reveal at the end.
Go live & handover
Speed checks, a short walkthrough video, and two weeks hypercare after launch.
Built on Shopify
A live demo store showing the kind of build you'd get — product-first layout, sticky add-to-cart, and a checkout path built for fewer clicks.
Demo storefront — Horizon theme
A ground-up build showing hero storytelling, shoppable lookbook sections, sticky mobile checkout, and a metaobject-powered size guide — the same components used in client builds.
Three ways to start.
Every build starts on Shopify's free Horizon theme — you're paying for the work, not a theme licence.
£500
For brands with no website yet
- Homepage + up to 3 product pages
- Mobile-optimised layout
- Horizon theme customisation
- 2 weeks post-launch support
£950
For replacing a basic or DIY site
- Everything in Starter
- Full catalogue & collection setup
- Cart drawer + upsell prompts
- Email capture flow
- 4 weeks post-launch support
£300/mo
Ongoing after launch
- Monthly CRO tweaks
- New landing pages as needed
- Email & promo build-outs
- Priority response time
Common questions.
Not at all. I'll walk you through setting one up on our first call, and can build on a development store until you're ready to go live.
Product photos and descriptions if you have them, and a rough idea of the brands or stores whose look you like. I'll handle the rest, including copy suggestions if needed.
Most Starter builds take 2–3 weeks from kickoff to launch. Growth builds with a larger catalogue typically take 3–4 weeks.
Yes — every package includes free tweaks for a set period after launch, and you can move onto the monthly Partner plan any time after that.