Websites that turn
browsers into buyers.
I design and build Shopify stores for brands that don't have a website yet — or have one that isn't converting. Clean UX, fast Horizon-based builds, and marketing support once you're live.
What you're actually paying for
Everything a growing store needs, itemised.
Start with a build, add what you need as you grow. No bundled fluff — pick what moves the needle for you right now.
Shopify store build
A full Horizon-based store from scratch — for brands with no website yet, or ones ready to leave a page builder behind.
Redesign & UX overhaul
Rebuilding an existing store that looks dated or isn't converting — new layout, clearer navigation, faster checkout path.
Conversion & CRO audit
A page-by-page review of where customers drop off, with a prioritised list of fixes — for stores that just need tuning, not a rebuild.
Ongoing marketing support
Email flows, landing pages, and on-site promotions to keep traffic converting after launch. Billed monthly, cancel anytime.
Four steps, start to launch.
Free call
20 minutes on what you sell, who buys it, and what "done" looks like for your store.
Layout & content plan
A homepage and product page layout mapped to your products before any building starts.
Live on a dev store
You get a working link to review and comment on throughout — no surprise reveal at the end.
Go live & handover
Speed checks, a short walkthrough video, and two weeks of free tweaks after launch.
Built on Shopify Horizon.
A live demo store showing the kind of build you'd get — product-first layout, sticky add-to-cart, and a checkout path built for fewer clicks.
Demo storefront — Horizon theme
A ground-up build showing hero storytelling, shoppable lookbook sections, sticky mobile checkout, and a metaobject-powered size guide — the same components used in client builds.
Three ways to start.
Every build starts on Shopify's free Horizon theme — you're paying for the work, not a theme licence.
£500
For brands with no website yet
- Homepage + up to 3 product pages
- Mobile-optimised layout
- Horizon theme customisation
- 2 weeks post-launch support
£950
For replacing a basic or DIY site
- Everything in Starter
- Full catalogue & collection setup
- Cart drawer + upsell prompts
- Email capture flow
- 4 weeks post-launch support
£300/mo
Ongoing after launch
- Monthly CRO tweaks
- New landing pages as needed
- Email & promo build-outs
- Priority response time
Hi, I'm Charlie.
I build Shopify stores for founders who'd rather be running their business than fighting with a page builder. My focus is simple: clear layouts, fast pages, and checkout flows that don't lose customers halfway through.
I work with a small number of clients at a time so every build gets proper attention — from the first call through to the two weeks of tweaks after you go live.
Get in touch →Common questions.
Not at all. I'll walk you through setting one up on our first call, and can build on a development store until you're ready to go live.
Product photos and descriptions if you have them, and a rough idea of the brands or stores whose look you like. I'll handle the rest, including copy suggestions if needed.
Most Starter builds take 2–3 weeks from kickoff to launch. Growth builds with a larger catalogue typically take 3–4 weeks.
Yes — every package includes free tweaks for a set period after launch, and you can move onto the monthly Partner plan any time after that.